La Liga – ElClasico takes over the world – Black & White Desert – Egypt

Our latest collaboration with laliga to film their latest campaign “ElClàsico takes over the world” in the Egyptian Desert.

Our responsibility was to show the beauty Egypt in their campaign.
To symbolize LaLiga’s global reach, it has installed 17 El Clásico flags in the most unpredictable places to surprise football-lovers in countries such as Egypt, right to the heart of the Black and White desert.

The campaign in Egypt brought together 2 LaLiga hardcore fans, a Chilean woman living in Cairo, Javiera Fotiñi Avalos, who supports Real Madrid since she was a child, and Islam Medhat, an Egyptian Barça fan.
Both fans enjoyed a weekend in the desert, discovering and shooting in the most beautiful landscapes to bring the best shots to the global campaign.”
El Clásico, the most-watched club football match on the planet, is back.

Client: LaLiga
Main Sponsor: beIN SPORTS
Directed by: Mohamed Hesham
Big Thanks to all Cema Studio Team
Special Thanks to: Mohamed Abdo & Ahmed Kassem
Produced by: Cema Studio